Fifth Avenue; You get what you pay for

Fifth Avenue Lipsticks

Fifth Avenue is a new cosmetics brand exclusive so Kmart. They’ve been doing the roll out for a little while now whilst replacing their Face of Australia displays.

I’m always keen to try new makeup brands because its often you can find a good bargain. When trying out ‘cheap’ makeup I tend not to gravitate towards powder products because I find that is the hardest thing to get right and to be honest, I know what I like and I’ll keep buying my faves. I saw that they had a little range of lipsticks. There were six shades and they were $6.00 AUD each! The colours intrigued me and the packaging was beautiful, I couldn’t resist trying them out. I decided to buy them, I thought, why not? They’re only $6.00 and to buy the entire range is the same as buying one MAC lipstick so that justified it to me.

The gorgeous gold tube and lid was nice and shiney, and instead of being fully enclosed, the bottom of the tube is clear so you can actually see the colours – a personal win in my opinion.

I was expecting them to be really dry or somewhat chalky but in fact they were quite the opposite. They were very moist. They reminded me a lot of my beloved Rimmel Moisture Renew lipsticks in that they were all super easy to apply but they didn’t quite ‘set’. In now way are they a matte formula, they’re a cream finish. They feel quite wet on the lips but not like, ‘drippy’ or anything they’re certainly not sticky like a gloss and whilst the colour is sheer, there is some pretty good pigmentation. Think if you mix a standard lipstick with NYX Butter Gloss something of that hybrid nature is what these reminded me of.



A Baby pink almost bubblegum pink shade. On the cooler side of the pink spectrum. 


In my opinion a ‘my lips but better’ shade, and I think one of the most sheer of the set. It is a browny/brick colour. I don’t think it looks very ‘berry coloured’


Cool toned red (my favourite kind of red) quite a nice colour and pretty good coverage. I think I’d wear this one the most. 


Coral / Pink shade. Looks lovely against fair skin. 


I wanted so much to love this shade but it is the most sheer of the set. To me this is more of a berry tone than ‘Berry’ is. It still looks lovely, I’d just have preferred some more opacity. 


Orange toned red. One of the most pigmented and also one of my favourites. Very wearable. 

So those are the swatches. They’re quite pretty colours, even though they’re sheer, you can still see the colour on the lips, especially with Covet and Hollywood.

I did a little look online to see if anyone else had used these products and saw that these lippies got a bad wrap. I still decided to get them and honestly, I’m glad I did. I never know if I am going to like a product until I try it for myself. I am a little annoyed that there were no testers in store.

If you wanted to wear these lipsticks just as they are as a sheer wash of colour, I think they’re fine. You’d have to reapply throughout the day but thats nothing out of the ordinary. Some people might have some trouble with the feel of them on the lips, if you are one for a matte feel, I don’t suggest these at all. They’re very buttery, a little slippery, NOT sticky but buttery.

Do I have better lipsticks than this in my collection? Yes. BUT I think this would be a really good starting point for young girls who are just getting into makeup, if you’re a mum and you don’t want to be spending a heap of money on products that won’t be appreciated in the same way you would a lipstick then this might be a good option. There is decent pigmentation, they’re in the standard ‘Bullet Lipstick’ look but I guess they’re just a glorified gloss.

One thing I don’t like is that the bullet of product itself is somewhat loose in the tube, if you apply too much pressure when applying them, when you go to wind the product back down it might scrape against the side of the tube. With that in mind, there are so easy to apply that you don’t need to use much pressure at all. I would suggest not having them in anywhere that is overly warm, such as a car on a hot day (that goes for all lipsticks really).

Concluding thoughts:

For the price, I think you are getting exactly what you pay for. If not for the product, buy it for the packaging because they look beautiful. If you want more of a long wearing use from these, apply them over the top of a lipliner, use these as a sheer gloss over the top of another colour, they’re universal. Don’t instantly hate on them because they don’t feel the same as a MAC or NARS lipstick – they’re not those brands, these cost $6 from Kmart. If you keep that in mind, I think you could get some enjoyment out of these. I’m not going to tell you to go out and get them because they’re the be all and end all of beauty products. I think you get what you should for the price that you’re paying.  There is also no smell – something I know people would be happy about.

Bottom line…

Will I wear them? Probably.

 If you’ve tried anything from the ‘Fifth Avenue’ brand, let me know what it was and what you thought!

Thank you so much for reading, and don’t forget:

☆ When I’m between posts, you can: ☆

↠Subscribe to my YouTube Channel:

↠Follow me on Bloglovin’:

↠Like my Facebook page:

↠Tweet me:

↠Stalk my instagram:

Ciao! X

Matte Battle

I am a huge fan of matte finish lip products and when I noticed a heap of them on the market lately, I’m not gonna lie, I think my bank account died a little inside.

There are 3 brands that I’ve had my eye on for a while:

Bourjois: I’ve been a fan of their products and their liquid eyeliner is my all time favourite.

Australis: I’ve used their products a lot, and I like them, I’m becoming even more of a fan of their lip products, but I’ve never tried anything from this range before.

Savvy: I’ve never used anything from this brand before, but with a price tag of under $10, I’m not gonna say no.

I have 3 products from each line and have worn at least one from each line for a full day plus I’ve swatched all products. Lets get into it!


 Rouge Edition Velvet

 Right off the bat, I have to say that the packaging is really nice, its simple elegant and like all things French, its a little bit chic. However, one thing I will say, is the safety seal that each product is individually wrapped in was an absolute disaster to remove. Resulting in flakey plastic stuck to the packaging making it a bit of an eye sore. I know its not that big of a deal. But its something I noticed and thought you all should know. Prepare for battle when opening these badboys.

The colours (Left to Right) Grand Cru, Olé Flamingo and Pink Pong

The sales pitch:

 “Its soft, melting texture glides on to the lips and turns into a matt, velvety and incredibly light colour. Lips are left smooth and soft as velvet.

Enriched with evanescent oils, it’s incredibly sensuous formula provides a soft, second-skin feel, without drying or fading lips.”

Texture/Consistency: Its true, they are incredibly soft and it does just glide right on. Lips do feel smooth without feeling ‘gloopy’. Also true that your lips don’t feel dry. This is a big win in my book.

Colour/Pigment: I was so happy with 2 out of 3 of the purchases. The colours are strong and vibrant (the photos don’t do them justice) But the colour ‘Grand Cru’ just doesn’t cut it. I don’t know what went wrong with this one but it is an epic disappointment.

Smell: No aroma. Smells like your average lip product.

Application: Easy. Like I said before, product just glides on, the applicator makes thing simple and mess free.

Wear and Tear: When I wore it, It lasted the whole day, I don’t think I touched up and I’m sure I went out for lunch whilst wearing it. It honestly feels like you’re not wearing anything, which is good and bad I think. I like knowing something is on my face before I accidentally wipe my mouth. But other than that. It is a great product.

Price: This is one of the only downsides, of the products on review today this one is the priciest by far, the only reason I bout the three (let alone one) is because they are currently on sale. I got them for $10 each instead of the usual price of $25. Honestly they are good, but there are a lot more products out there that do the same thing or better for the same price or cheaper. Just keep that in mind. But if you see them on sale, snag them up! But keep in mind Grand Cru is a bit disappointing.



 Velourlips Matte Lip Cream

I love a lot of Australis’ lip products and I was quite excited to give these a try.

Again with packaging, these have really cute packaging (and you don’t have to deal with a demonic safety seal, this one is simple to remove).

This range of lip product has cute names that are ‘City’ themed. When I see something like that its almost an instant purchase for me. Then I have to reason with myself, but I’m glad I purchased this.  

Left to Right the colours are: Ny-cee, Tok-i-o and Ma-li-boo

The sales pitch: 

“Highly pigmented lips are the look of the moment, and this lip cream takes it to the next level with its beautiful matte finish! The creamy long-wear formula glides on easily with its doe foot applicator, finishing to a velvety matte look with intense, full coverage colour payoff. Perfect for when you want lasting, matte colour that moves with your lips without flaking.”

Texture/Consistency: Quite a lot thicker than the Bourjois ones, but its not that bad. I didn’t find them as moisturising, but thats not saying they were like sandpaper to put on. They are a nice smooth consistency. But we wary, this product does ‘dry’ quite quick, so any mistakes better be removed quickly. They do feel a bit dry throughout the day, but nothing that is too uncomfortable or a moisturising clear lipgloss or balm cant fix.

Colour/Pigment: Amazing colour and pigment. They’re more vibrant in person, the photos (again) just don’t seem to cut it.

Smell: I’m not sure if it is meant to be this way, or not, but they have a kind of Cherry smell to them. I find it quite pleasant.

Application: Super easy, glide on smoothly. They do dry quick.

Wear and Tear: This product is a solid decision if you don’t intent on changing lippy throughout the say. If you go with one of these, you’ve made a commitment. They stayed on the whole day, I was eating, drinking, talking and it stayed true to the sales pitch and “moved with my lips without flaking”.

Price: These beauties are $9.99! And the pros outweigh the cons by a landslide. If the other colours in the range suited my skin tone I would buy them. (I might just do it anyway to complete the set)



Ultra Matte Lip Colour

Last but not least, we have Savvy. A brand I’ve never used but since buying these I’ve bought more of their products!. 

  Packaging! I love the frosted glass packaging for this product. Its similar to the Australis packaging, but the frosted glass makes it (in my opinion) stand out from other lip products in the same shape.

The theme for the names for these products seem to be ‘Hollywood’ themed the colours here (Left to Right) are: Miss Monroe (personal favourite), Icon, Rodeo Drive


Texture/Consistency: Similar to the Australis products, however these ones are a bit more dryer and will flake (it takes the whole day with no touch ups to get to that stage though)

Colour/Pigment: I’m in love with ‘Miss Monroe’. This colour is what the Bourjois’ ‘Grand Cru’ should have been. The other two colours are fully pigmented and give great coverage.

Smell: Not really any smell.

Application: Just like the others, quite easy. This also dry’s quickly, it isn’t moisturising like Bourjois is, and it does feel quite dry and a little bit sticky during the day, but thats only if you press your lips together quite hard, so don’t do that and you should be fine.

Wear and Tear: Just like Australis this is a commitment. But maybe up a level. Its almost an ordeal to get this off if you’ve made a mistake, so make sure you know what you’re doing. This product will stay all day and night with minimal attention required.

Price: I’m fairly sure this product was $7.99, and that is a bargain. For that price, I can say who cares about a slightly dry feeling when the pay off of colour is so great.



I would recommend all products to anyone who was interested but keep in mind, Bourjois is pricier and ‘Grand Cru’ is a let down (unless you really put the effort into application). But for the price, you get moisture. Australis is pleasant and with the odd cherry smell its just the ‘cherry on top’ (BAD PUN) It is cheaper than Bourjois, and is a little drying, but doesn’t flake. The colours are all great too.

The Savvy products I would also recommend. They are more drying than the other two and do tend to flake, but it took me a whole day of wear and tear for it to start flaking so I think for $8. you’re getting your moneys worth. Also, Miss Monroe is a gorgeous vintage deep red colour true to the name and is what Grand Cru should have been.

A WORD OF ADVICE: For the more drying lip products, put a moisturising lip balm on before application and throughout the day if needed. It does so much difference. 

 If you made it to the end of this, well done!

Thank you so much for reading and I hope you try out these amazing products. 

 When I’m between posts, you can: 

Subscribe to my YouTube Channel:

Follow me on Bloglovin’:

Like my Facebook page:

Tweet me:

Stalk my instagram:

Ciao! X